Proto question basis
Themes, concepts, and ideals communicated in British politics through animation and cartoons in relation to economics, propaganda, and socialism.
(Juliet B. Schor, 2000, The Consumer Society Reader, New York, New Press, Pages 190-191.)
(quotes, page 59, 'the ideological genesis of needs', 'From Symbolic Exchange To Sign Value. 'The Consumer Society' - READER, Edited by Juliet B. Schor and Douglas B. Holt.)
"It is from the (theoretically isolatable) moment when the exchange is no longer purely transitive, when the object (the material of exchange) is immediately presented as such, that it is reified into a sign."
"The sign object is neither given nor exchanged: it is appropriated, withheld and manipulated by individual subjects as a sign, that is, as coded difference."
“Our civilization is first and foremost a civilization of means; in the reality of modern life, the means, it would seem, are more important than the ends. Any other assessment of the situation is mere idealism.”
Concepts/Research:
What I have gathered from this text is that products or, material, is signified as a currency for the globalist government regime and this is a currency formed form capitalism for mass production for a consumer driven society.
This quote applies to the British government, the 'material' product can be applied to all forms of capitalism, not just produce but education (relating to Pink Floyd, The Wall), jobs, and future political investment.
Politics in consumerism, as a means of control over a society
A social and economic order and ideology that encourages the acquisition of goods and services in mass production, planned obsolescence and advertising to increase consumer spending.
Consumerism is a luxury but it influences the minds of the poor and subjective population to follow society in a controllable trend, in some cases benefiting the government in economic long term spending trends, advertisement and, more recently, selling our private data.
Advertisement is a large contribution to influencing the poor and subjective, especially the middle class, spending more and consuming products or 'objects' that they would otherwise not need, without realising it, they are 'exchanging' with a system for socialism.
This is a good point for the focus of my imagery in the 'visual journal', based around symbolism and of the depicted legal 'Hammerskins' organisation (as seen in Pink Floyd, The Wall) and a consumer government.
Jacques Ellul - Author of the technological society, 1965, PROPAGANDA - The formations of men's attitudes, East Lansing Michigan, Knopf, pages 38-39.
"Propaganda must not only attach itself to what already exists in the individual, but also express the fundamental currents of the society it seeks to influence. Propaganda must be familiar with collective sociological presuppositions, spontaneous myths and broad ideologies"
“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organised”
"Only if it rests on the proper collective beliefs will it be understood and accepted. It is part of a complex of civilisation, consisting of material elements, beliefs, ideas, and institutions, it cannot be separated from them"
Concepts:
Edward L. Bernays, 1928, Propaganda, California, H. Liveright, Page 37-38
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses.”
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses.”
The Consumer Society Reader, isn't exactly what I am looking for and doesn't quite fit, but I'm using it because there are some relevancy in the concepts in which the Reader describes, as examples of political or business capitalism over people, classes, and/or positions in society.
"(Notes still apply from research. What EXAMPLES, CONCEPTS are communicated by the author?
Can you find real world EXAMPLES that you feel follow this model of thought?
How can this theory be related to animation or your theme?
Use your understanding to write a summary, or create a research poster, visualisation relating to the main themes of your chosen text)."
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